WIKIBUY (NOW CAPITAL ONE SHOPPING)

Wikibuy, now acquired and rebranded as Capital One Shopping, was designed to save customers money during online shopping. We were tasked with building upon the strong foundation the team had established. After many years of roadmap that was primarily based around optimization, the product was left in a highly disjointed state. Our team mapped out all the pieces of the existing product and established workflows and a visual design language that gave the customer a sense of consistency throughout their use. The team was a mix of UX designers and visual designers, working directly with the CEO Jonathan Coon, founder of other successful businesses such as 1-800-contacts.